June 27-28

Fort Wayne Indiana


October 27-28

Valdosta, Georgia


Herd Selection and Development School


"Knowledge hiding in plain sight, a Seekers path to wisdom"


Come, join Gearld Fry and Steve Campbell in a school designed specifically for YOU to learn how to select, manage and breed for the cow herd and bulls that will give you the highest return for every bite of your grass (forage) consumed.

Genetic management and grazing management are two sides of the same coin. If you don’t have the correct cow on your grass you do not get the highest utilization for each bite of grass she consumes, regardless of the type of grazing strategy you implement on your ranch.

   Selling grass through cows is how cattle-people make their livelihood and that requires a specific body type for superior results in getting pregnant, giving birth, raising that calf and breeding back for another calf in 12 months.                                       

    Learn how to observe and know what your herd bull can do for your existing cows and why he is THE most important animal on the farm in terms of getting you to the kind of cow herd that will excel on your farm. The bull and his genetics are the most cost effective method for herd improvement. Epi-genetics determines whether his offspring express get all the bull you bought.

   Gearld Fry is among the very first (if not the first) to begin teaching, opening doors and helping cattle producers understand that supplements are detrimental to a profitable and successful cattle operation. EPDs, feed lot domination and teaching had destroyed the peasant wisdom required for an all forage cattle operation.               

   Steve Campbell met Gearld Fry in 2002 and immediately saw the value of Gearld’s concepts regarding the shape and other attributes of animals that truly work on forage.  Steve has developed his own gene pool on a total forage operation, and has become a widely accepted and knowledgeable teacher and consultant. Many producers around the country depend on Steve to make their replacement selections for rebuilding their herds that thrive on their forage.

   Come with “eyes to see and ears to hear” these two artisans share their knowledge and assist you in making your operation more profitable. 


Classes will be held June 27th and 28th at the Hampton Inn in Fort Wayne Indiana

Karl Falster said the following regarding the recent school in Gainsville Texas, "Frankly I was quite taken with the content, the depth of content of the animal mineral/nutritional exposition(s) and the how to diagnose the physical manifestations of our cow’s condition – in all areas. I’ve looked over my herd with new eyes now. The answer to the several questions from friends and neighbors about how I liked the seminar, is that it was the best and most relevant that I have ever attended. I’m so glad John Guinn pointed out the opportunity to me. I so grateful for your making it available.