March 9th Speaking

Wells, Nevada


April 27-28th School

Anderson South Carolina


June 12-13 School

Union Star Kentucky


May 25-26 Speaking

Red Devon Tour

Bozeman/Harrison MT


June 19-22 Atending

Grass-Fed Exchange

Rapid City SD.




Herd Selection and Development School

Anderson South Carolina April 27-28 See links below for more information

"Knowledge hiding in plain sight, a Seekers path to wisdom"


Come, join Gearld Fry and Steve Campbell in a school designed specifically for YOU to learn how to select, manage and breed for the cow herd and bulls that will give you the highest return for every bite of your grass (forage) consumed.

Genetic management and grazing management are two sides of the same coin. If you don’t have the correct cow on your grass you do not get the highest utilization for each bite of grass she consumes, regardless of the type of grazing strategy you implement on your ranch.

   Selling grass through cows is how cattle-people make their livelihood and that requires a specific body type for superior results in getting pregnant, giving birth, raising that calf and breeding back for another calf in 12 months.                                       

    Learn how to observe and know what your herd bull can do for your existing cows and why he is THE most important animal on the farm in terms of getting you to the kind of cow herd that will excel on your farm. The bull and his genetics are the most cost effective method for herd improvement. Epi-genetics determines whether his offspring express get all the bull you bought.

   Gearld Fry is among the very first (if not the first) to begin teaching, opening doors and helping cattle producers understand that supplements are detrimental to a profitable and successful cattle operation. EPDs, feed lot domination and teaching had destroyed the peasant wisdom required for an all forage cattle operation.               

   Steve Campbell met Gearld Fry in 2002 and immediately saw the value of Gearld’s concepts regarding the shape and other attributes of animals that truly work on forage.  Steve has developed his own gene pool on a total forage operation, and has become a widely accepted and knowledgeable teacher and consultant. Many producers around the country depend on Steve to make their replacement selections for rebuilding their herds that thrive on their forage.

   Come with “eyes to see and ears to hear” these two artisans share their knowledge and assist you in making your operation more profitable. 

Registration Form


Course outline

Karl Falster said the following regarding the 2017 school in Gainsville Texas, "Frankly I was quite taken with the content, the depth of content of the animal mineral/nutritional exposition(s) and the how to diagnose the physical manifestations of our cow’s condition – in all areas. I’ve looked over my herd with new eyes now. The answer to the several questions from friends and neighbors about how I liked the seminar, is that it was the best and most relevant that I have ever attended. I’m so glad John Guinn pointed out the opportunity to me. I am so grateful for your making it available.

J. B. sent the following email after the Fort Wayne School...

"Since we all had the pleasure of learning from Gearld and Steve, I have begun to practice some of the skills taught and use some of their recommendations in regards to mineral.  As I expressed at the seminar and so did some of you, pinekeye has been a thorn in my side the last 3 years.  When I went to the conference, I probably had 30 cases of active Pinkeye. This is in a herd of around 200 or more total animals.  I had 5 completely blind animals.
When I returned home, I didn't have access to everything I needed to completely start the mineral program.  I did have some Kansas Sea Salt, so I thought I would start with Steve's brine solution. Once again I didn't have a big enough tub so I used a 20 gallon mineral tub.  Instead of using a bucket, I just put 10 pounds in and stirred it up.  It was all gone the next day.  For the next week I went through 1 to 2 of these per day.  Within that week all Pinkeye in the animals that had access to the brine was halted.   Four of the blind animals recovered enough sight to get around pretty well.  The fifth is still blind and hasn't had brine (test case I guess).  I am now using a 50 gallon rubber maid tank and I put about 20 pounds of salt in it.  They go through 1 a day with maybe a touch unfinished.  Other side benefits seem to be even shinier coats and the best of all very intense heat signs (Steve believes my conception rates will get even better)."